Post by prioty237 on Feb 27, 2024 1:03:13 GMT -5
Don’t let authority be deferred to some lateral or even higher functionary that doesn’t really give a nuts. Yeah, I know, at some point you can’t really object if the power to propel what you need to get done has been vested in somebody that gets nothing done. Then you go guerrilla… Guerrilla Landing Page Warfare Tactics Tell them what you need, not what you need them to do. Whether used to initially establish your authority, or as a tactical weapon in lading page guerrilla warfare, your chief tool is making functional demands. That is, don’t even consider who needs to do something, but what needs to be done. I need to be able to measure the relative performance of two different button colors. I need to be able to correlate traffic sources and conversion rate for the same page. I need to be able to change the header “Try it for free” to “Raise your arms to the sky and rejoice because you qualify for a free freakin’ trial!” and see how it does.
Make beefy projections. It takes about five minutes to put together Bolivia Mobile Number List a spreadsheet that shows the revenue impact of incremental improvements in conversion rates. Can you raise your conversion rate 230%? Perhaps not, but it’s been done. Don’t restrict your table to what seems reasonable or achievable: you’ll attract attention to your cause when you equate it with the bottom line, and you’ll attract the most attention if you provide a full range of possible figures. Create groups to tackle the challenge. Putting together a landing page task force is a great way of making useless people feel like they’re contributing. They’ll still be useless but they’re less likely to get in the way of your efforts, and maybe even kick you some resources. Kidding! Of course landing page task forces are great because they’re fabulous forums where everyone gets to make a contribution.
Poor Me: Obstacles Everywhere The IT people say they can’t even look at my request for Google Site Optimizer until June 2300. The marketing director says it’s a program she’s really interested in taking a look at after Christmas. Bob says it’s something that Joe was looking into, and even though Joe is too busy to follow up right now, he’d hate to duplicate the effort by having you start from scratch. So? Guess you’ll have to do it yourself. Wait, you say, I can’t make changes to the d**n website. I need IT. Sure, but remember those functional requirements? It’s not about an IT request, it’s about being able to observe changes to the color of the button.
Make beefy projections. It takes about five minutes to put together Bolivia Mobile Number List a spreadsheet that shows the revenue impact of incremental improvements in conversion rates. Can you raise your conversion rate 230%? Perhaps not, but it’s been done. Don’t restrict your table to what seems reasonable or achievable: you’ll attract attention to your cause when you equate it with the bottom line, and you’ll attract the most attention if you provide a full range of possible figures. Create groups to tackle the challenge. Putting together a landing page task force is a great way of making useless people feel like they’re contributing. They’ll still be useless but they’re less likely to get in the way of your efforts, and maybe even kick you some resources. Kidding! Of course landing page task forces are great because they’re fabulous forums where everyone gets to make a contribution.
Poor Me: Obstacles Everywhere The IT people say they can’t even look at my request for Google Site Optimizer until June 2300. The marketing director says it’s a program she’s really interested in taking a look at after Christmas. Bob says it’s something that Joe was looking into, and even though Joe is too busy to follow up right now, he’d hate to duplicate the effort by having you start from scratch. So? Guess you’ll have to do it yourself. Wait, you say, I can’t make changes to the d**n website. I need IT. Sure, but remember those functional requirements? It’s not about an IT request, it’s about being able to observe changes to the color of the button.